I'm not sure what my favorite commercial is so I'm looking on the search for a good one. I do know that I like the marketing campaigns for Clorox Bleach...I don't have any kids yet, but I can still relate cause we all know shit happens and Clorox helps clean it up. They use a slice of life appeal combined with humor and if you ask me its a success.
Check out this link to read about how one consumer of Clorox used it to clean up a mess...
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