Perception changes a person's attitudes and feelings towards a product. Some brands use celebrity endorsers to appeal to consumers. Endorsements come in many different forms. A friend of mine bought Wonderful brand Pistachios because Khloe and Lamar endorse them. Do celebrity endorsements ever guide your decision making?
Sunday, March 4, 2012
Celebrity Endorsements
Perception changes a person's attitudes and feelings towards a product. Some brands use celebrity endorsers to appeal to consumers. Endorsements come in many different forms. A friend of mine bought Wonderful brand Pistachios because Khloe and Lamar endorse them. Do celebrity endorsements ever guide your decision making?
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